Sunday, April 3, 2011

Marketing Communications

At Live Life Aloha we will leverage social media and word of mouth for the vast majority of our marketing using platforms such as Twitter, Facebook, Blogger, and LinkedIn. We will share links and make announcements via regular tweets. We will post updates and encourage group discussions on our Facebook page. We will use our blog to share information and promote our Live Life Aloha brand. We will also useour LinkedIn profile to connect with other organizations and business to expand our network.

Although it is free to use the basic features of these social media sites, we will eventually incur costs when it comes to other forms of advertising and promotion activities. Elements of marketing communication include advertising (newspaper, radio, television, mailing), public relations, direct marketing/database marketing, sales promotion/sponsorship exhibits, personal selling, and websites.