PHBM - Live Life Aloha

4 P’s:

Product:

We offer information and services that will help lead to obesity reduction in Hawaii.

Price:

We provide our customers with access to free information online. Although our website is offered at no cost to users, we earn revenue through other sources. Our company utilizes a combination of revenue models, which include advertising, transaction fees, sales, and affiliate models.

Place:

 Our headquarters are located in Hawaii, which is where our main focus target market lives. Existing and potential customers can easily access our website. We provide convenience to users as they can receive information about health and our services anywhere they have access to the internet.

Promotion:

Our main focus is to attract users through our website. In addition to online marketing, we will advertise locally in the state of Hawaii and use word of mouth to help promote our business. We could have a referral program as an incentive to get more people interested in our business. For example, we could offer rewards to customers who refer people to certain fitness classes, programs, etc.

SWOT ANALYSIS:

Strengths:

·         Access to lots of low cost resources (information on the Web)

·         A team of highly motivated students who want to succeed. Each of the team members has their own perspectives and knowledge that they can offer. Together we can come up with new ideas that will help our business thrive.

·         We have members who know how to design a website.

·         We all have received education in marketing courses.

·         Our existing network of people in Hawaii.

Weaknesses:

·         Experience in the industry. We are not experts in the field of obesity reduction and don’t know everything there is to know about running a successful online business. However, as our business continues to grow, so will each of the team members. We will use the knowledge and experience from interactions and feedback from users to help our company improve.

Opportunities:

·         The market for living healthier lifestyles is increasing. More people are becoming concerned with nutrition and exercise. With the health risks and issues associated with obesity, more people are becoming health conscious and looking for ways to become healthy and live longer.

·         The technology available will be very beneficial in helping our business develop and succeed. We can use improvements and advances in technology to reach more customers.

Threats:

·         Competition from many other available online sites and local companies.

·         A lot of people are resistant to change.

·         Keeping up with consumer demands and the surrounding economy. We also need to keep our information updated and maintain our site on a daily basis.