Twitter: Implementation Plan

       Twitter will enable Live Life Aloha to instantly share and gather information.  With Twitter we can build and improve our relationships with members, organizations, and businesses. It is an effective social media tool that is quick and easy to use. It also provides users with real-time communication and customer service. Through our Twitter account, we can stay connected to our followers by listening and responding to them. This is a great way to promote our business and to increase public awareness of obesity in Hawaii.

       Our @livelifealoha account will provide our members with a place to connect with others and share information on health, nutrition and fitness. For example, our followers can view current updates, upcoming events/classes, and links to relevant recipes, videos, and articles. On a daily
basis our employees will read, write and share messages of up to 140 characters. One of our objectives is to have 500 followers on 08/31/11.

       Twitter offers many resources to help promote our @livelifealoha account. We will add either a “Follow us on Twitter” button or embed a widget on each of our sites. We will also add a Tweet button on our sites, which will let people share content on Twitter.

       In addition, for a fee we can reach a broader audience by advertising on Twitter through promoted Tweets, trends, and accounts. With Twitter, companies can gain insight into both paid and unpaid activity by using advertiser analytics.  

Moving Forward

I apologize for not posting three objectives for our company. However, I wasn’t sure on how specific we had to make our goals and I was confused with where our business was actually headed. I also wasn’t sure about our funding goals. I didn’t want to just make up a random amount of money to get from advertising revenue. It’s hard to create those type of goals without knowing what our actual budget is and how much money we need to survive. However, I’m glad we got to clarify a lot of things during our Skype meeting this morning. I think it’s a great idea to focus more on the Wellness Center at the college. Now that I have a much clearer understanding of our business, I will be able to create objectives. Here's an outline of the tasks we discussed during the meeting.

·        Daniela – create a universal Gmail account, Facebook page, and Twitter account.

·        Bob, Brandy, & Shawna – do research on WordPress and Google Sites and decide which one would be better for our business.

·        Bevin – create a universal Blogger page for our business.

In addition, we will all need to create clearer objectives and a stronger strategic plan (segmentation, targeting, differentiation, and positioning). Our next Skype meeting will be held on Sunday, March 13^th at 11:00 am. Thanks everyone for a productive meeting!