Twitter: Implementation Plan

       Twitter will enable Live Life Aloha to instantly share and gather information.  With Twitter we can build and improve our relationships with members, organizations, and businesses. It is an effective social media tool that is quick and easy to use. It also provides users with real-time communication and customer service. Through our Twitter account, we can stay connected to our followers by listening and responding to them. This is a great way to promote our business and to increase public awareness of obesity in Hawaii.

       Our @livelifealoha account will provide our members with a place to connect with others and share information on health, nutrition and fitness. For example, our followers can view current updates, upcoming events/classes, and links to relevant recipes, videos, and articles. On a daily
basis our employees will read, write and share messages of up to 140 characters. One of our objectives is to have 500 followers on 08/31/11.

       Twitter offers many resources to help promote our @livelifealoha account. We will add either a “Follow us on Twitter” button or embed a widget on each of our sites. We will also add a Tweet button on our sites, which will let people share content on Twitter.

       In addition, for a fee we can reach a broader audience by advertising on Twitter through promoted Tweets, trends, and accounts. With Twitter, companies can gain insight into both paid and unpaid activity by using advertiser analytics.